Spring Cleaning in November

It was a rare, balmy, 64 degrees in Milwaukee today.

I knew it meant trouble.

My wife woke me up with a squeegee instead of a cup of coffee.

So, I cleaned all the windows in our house this morning, vacuumed out the tracks, wiped down the sills, washed the frames, scraped the tree sap off and made them shiny and clear.
All this so my wife can close down the blinds and re-hang the just cleaned draperies, thereby blocking 90% of the view from any window.

Anyway, as I was doing this, I had a thought: ( it happens)

In our industry we focus a lot of attention via marketing to Spring Cleaning. It's a staple of our business for customers both residential and commercial to expect, anticipate and sometimes demand 'Spring Cleaning'.

When you really think about it, what exactly are we cleaning up in the spring? The buildings have been basically closed off to outside containments, there are no bugs, no leaves, no sand, the windows aren't opened all winter, so what are we removing?

Wouldn't a Fall Cleaning make more sense? The buildings/homes have been opened up all summer long, bugs, spiders, flies, gnats, sand, grit, dust, anything and everything is alive and moving around in the summer months. Windows are opened allowing even more dust and debris in, so isn't the building/home more contaminated in the fall then in the spring?

I think a carefully orchestrated marketing plan along the lines of Fall Cleaning is a potentially untapped strategy for us.

I would appreciate your thoughts, go here: www.globalcleaningassociation.com and look for the post Spring Cleaning in November in the General Topic section.